Hey everyone,

Hope your week’s been a smooth ride. This edition is a quarterly special so as usual, I’d like to take a moment to reflect on what’s been happening behind the scenes, where FulGaz stands today and what we’re building next.

As one of my colleagues likes to say, the best thing about software development is that you can build almost anything, the hard part is figuring out what’s actually worth building. At FulGaz, being a boutique, community-led platform, your input helps shape those decisions. That’s why we’ve been listening closely to all your feedback and with the team we now have in place we’re ready to actively ship from the backlog built on feedback.fulgaz.com.

#1 Business

As of the end of September we’re at 16,340 subscribers. That’s a 22% drop from where we started post acquisition, putting us right around the ~80% retention target we originally set back at the end of February. About 70% of the current subscriber base are on annual plans, which gives FulGaz, both as a brand and standalone business, a stable base to build from.

We knew from the beginning that FulGaz needed a stronger marketing motion (covered in more detail in the Q2 update) so we launched paid marketing campaigns across social media and search platforms anchored around your video testimonials and community content. To everyone who sent one in, thank you! And as a token of appreciation, coupon codes for FulGaz kits were sent out earlier today. If you’d like to order yours too, the store is open until the end of November 2025: https://www.santinicustom.com.au/fulgaz/.

The paid campaigns went live in mid-September and since then we’ve doubled daily registrations to the platform. The next challenge remains converting these users into subscribers but our goal is to get back to 20,000 subscribers by the end of 2025.

#2 Product

We’ve made meaningful progress on multiple fronts this quarter. A few highlights:

• Completed a major update of the FulGaz Members portal backends and libraries

• Released updated Comps Site which is now finally loading at speeds you’d expect in 2025

• Migrated entire content library to Google Cloud aligning FulGaz infrastructure with ROUVY

• Archived all IRONMAN content from the app in line with licensing requirements

• Ongoing minor fixes and backend improvements

Most of our time this quarter went into building FulGaz version 6.0 which is now in beta with many of you helping test it. Huge thanks to everyone involved! If all goes well we aim to roll it out publicly next week. Here’s what’s included:

• Color gradient preview across thumbnails and ride user interface

• Fixed issues related to map display on Windows devices

• Improved Bluetooth trainer connection stability

• Fixed Group Ride crashes on Windows

• Resolved overlapping text issues on Android

• Various backend improvements around diagnostics and monitoring

A short note on Garmin autouploads. We completed all technical prep on our side but Garmin has confirmed they are no longer onboarding new apps into their upload API. The only viable path forward would be deeper integration with ROUVY systems. This could enable unified login, shared user IDs and potentially dual app access. I’m not committing to this for Q4 just yet but it remains under consideration.

Meanwhile, we continued our regular monthly ride drops, mini tours and challenges. And as promised, we’ll soon start rewarding content contributors too. Pete and Klem will be in touch with those creators directly.

Looking ahead, the product team will shift focus to cleaning up the feedback backlog from feedback.fulgaz.com, addressing long tail bugs and stability issues via backend monitoring and continue optimizing video player experience.

#3 People

Arguably the most important update. As of this week, the FulGaz DEV team has been fully rebuilt. It took us a few months but we now have a tight and focused team of six people and myself leading strategy and execution. Most of the DEV team joined in the last month or two and their very first mission was to ship version 6.0 as our way to kick off the 2025/2026 indoor season in northern hemisphere.

Based on the few weeks of progress I’m proud of what’s been done and confident about what’s ahead. We’re building forward.

That’s it for this quarterly update. Thank you again for riding with FulGaz and for being part of this journey as we scale thoughtfully, improve steadily and build something that lasts. Stay fit and keep riding.

~Erik